TV advertising campaign

The TV advertising campaign that I have chosen is Metro Trains' Dumb Ways To Die. This campaign is a PSA (public service announcement) to help raise awareness to people to take care of themselves when around trains as it could lead to fatal accidents. Metro Trains decided to make the campaign targeted at kids so they made the choice to mix catchy music, cartoon characters to get their attention while also making it light hearted by making different jokey ways to die such as poking a bear with a stick. The sense of dark humour gives the campaign a more serious tone which can then make the ad targeted to a mixture of audiences. The jokes in the ad such as using yourself as piranha bait underline the main message of staying safe around trains as the song practically states that it is in fact a dumb way to die.

TV Advertisements

5 slogans for products recently advertised

Just the right amount of everything- iPhone 11
You only get an ooo, with typhoo- Typhoo tea
Greatness awaits-  PS4
There's a smile in every Hershey bar- Hershey's chocolate
Believe in better- Sky broadband

Shock tactic adverts

An example of a shock tactic advert is with NHS smoke free. In the ad, they use a graphic picture which is meant to imitate what happens to your blood when you smoke. The tagline of the ad is "Everytime you smoke, your blood gets thick and dirty with toxins". This is a very good use of shock  tactic as it will make people who smoke second guess about putting a cigarette in their mouth.

Another advert with shock factor is Barnardo. In the advert, the man is talking to someone in the point of view of the viewer. Later in the ad, as the man begins to "flashback" to his timeline from an adult to child where he had difficulties being from a foster home. This is a very good use of shock tactic as it may allow people to relate to the struggles of having to move from different foster homes in his life.

Maslow's hierarchy of needs

Maslow's hierarchy of needs is a psychological concept where he believes that there are 5 fundamental principles that everyone needs from most to least important:

Physiological
Safety
Love
Esteem
Self-actualization

Examples of stereotypes include:

Dumb Blonde Girl
Asians are very smart
Goths wear black clothes and are depressing
Black boys carry weapons
All Mexicans went to America illegally

There are many different ways in which music can be used for adverts such as:

To evoke emotion
To create suspense
To accompany a story

An example of an elite person featuring in an advert is Usain Bolt partnering with Virgin Media. Virgin Media's goal is to persuade people to buy their service of broadband and wifi. they decided to choose Usain Bolt to promote their company because he is well known and is known as the fastest man in the world. As Virgin is meant to be fibre optic and fibre optic is meant to be fast, the use of Usain Bolt correlates well with the ad as it makes potential customers believe that virgin media runs fast and smoothly just like Usain Bolt himself.

another example of an elite person featuring in an advert is from Pepsi when partnering with Kendall Jenner. the advert was about people attempting to rebel against the police by holding a protest in the middle of the street. on one side there are protesters while on the other, are a line of guards with batons in a straight line. Kendall Jenner then walks from the protesters to the police. she then hands a pepsi can to the officer and as he accepts and drinks it, the crowd cheers. However, this received a wave of backlash as it was said to be mocking protests for equal rights for black people.

Intertextuality

Intertextuality is a term that refers to when once piece of media takes inspiration from another and makes a parody by referencing it. an example of this is with Star Wars and Vodafone. Vodafone is a sim and phone provider that helps you to either sell your phone or buy another one. One time, they partnered with Star Wars and

My Tv poster layout: Bliss