Film poster research

Euphoria synopsis: An American adaptation of the Israeli show of the same name, "Euphoria" follows the troubled life of 17-year-old Rue, a drug addict fresh from rehab with no plans to stay clean. Circling in Rue's orbit are Jules, a transgender girl searching for where she belongs; Nate, a jock whose anger issues mask sexual insecurities; Chris, a football star who finds the adjustment from high school to college harder than expected; Cassie, whose sexual history continues to dog her; and Kat, a body-conscious teen exploring her sexuality. As the classmates struggle to make sense of their futures, the series tackles the teenage landscape of substance-enhanced parties and anxiety-ridden day-to-day life with empathy and candor.

 

Insatiable synopsis: For years Patty was overweight, which caused her to be bullied, ignored and underestimated by the people around her. But she is now thin and seeking revenge against those who ever made her feel bad about herself through fat-shaming. Enter Bob Armstrong, a disgraced attorney with a passion for coaching beauty pageant contestants. As one of the only people who sees Patty's potential, he takes her under his wing -- first as a legal client, then as a pageant contestant. Bob hopes to coach Patty to the top of the pageant game, but he and wife Coralee have no idea how deep her rage goes or how far she will go to exact revenge on the people she feels have wronged her. are the two layouts of posters that give me a bit of inspiration to create an idea of what i would like mine to look like. 

The Fosters synopsis. Follows the lives of Stef Foster and her life partner Lena Adams and their struggles to raise their children Brandon, Jesus and Mariana in San Diego.



I have decided to go for these three pictures because I believe that these would go very well with the concept of the series that I am trying to create. I am most attracted to the first and second images. I will most likely go for the first image. I will adapt this by putting the title of my series on the tape. My series is a drama based on drug abuse, violence as well as family.

Black Panther Historical and Cultural context

The Harlem Renaissance: The Harlem Renaissance was the development of the Harlem neighbourhood in New York City as a black cultural movement in the early 20th Century and the subsequent social and artistic explosion that had resulted. this movement roughly from the 1910s through to the mid-1930s. This period of time is considered a golden age in African American culture, manifesting in literature, music, stage performance as well as art.

Source: https://www.history.com/topics/roaring-twenties/harlem-renaissance

The Black Panthers: The Black Panthers (who were also known as the Black Panther Party), was a political organisation that was founded in 1966 by Huey Newton and Bobby Seale in order to challenge police brutality against the African American community during that time. The Black Panthers dressed in black berets and black leather jackets. They organised armed citizen patrols around Oakland and other U.S. cities. At its peak in 1968, the Black Panther Party had roughly around 2,000 members. The organisation later declined as a result of internal tensions, deadly shootouts and FBI counterintelligence activities aimed at weakening the organisation.

Source: https://www.history.com/topics/civil-rights-movement/black-panthers

Afrofuturism: a cultural movement that uses the frame of science fiction and fantasy to reimagine the history of the African diaspora as well as  to invoke a vision of a technically advanced and generally hopeful future in which Black people thrive. This movement is normally expressed through art, cinema, literature, music, fashion, etc.

Source: https://www.dictionary.com/browse/afrofuturism#:~:text=noun,%2C%20music%2C%20fashion%2C%20etc

Oscarssowhite: a hashtag used to call out the lack of diversity—especially people of colour but also women and the LGBTQ community—in nominations for the Academy Awards, or Oscars. It has expanded as a call for greater inclusion of marginalized groups in all aspects of the film industry.

Source: https://www.dictionary.com/e/pop-culture/oscarssowhite/#:~:text=%23OscarsSoWhite%20is%20a%20hashtag%20used,aspects%20of%20the%20film%20industry.

The Story of The Black Panther

How does Black Panther fit into the Marvel franchise and universe ?

The character of "Black Panther" existence was first hinted at  in Iron Man 2. Marvel fans are first introduced to the character of Black Panther in Captain America Civil War where T'Challa's father, T'Chaka is killed in a terrorist attack bombing said to have been orchestrated by The Winter Soldier also known as Bucky Barnes. Captain America brings half of the Avengers to help Bucky as they believe he has been brainwashed whereas Iron Man brings together the other half of the Avengers as well as other heroes in the MCU including Black Panther to capture Bucky for the different problems he has recently contributed to such as the bombing and assassinating Tony Stark's parents. This then leads to the movie, Black Panther taking place one week after the events of the bombing of the Vienna International Center which then leads to T'Challa becoming the king of Wakanda and taking his father's place on the throne.

What makes it different from other films in the Marvel cinematic universe ?

According to the director Ryan Coogler, the movie represents what it it means to be a black person in America, Africa and generally in the world as the film does not attempt to hide or dodge issues of race and identity that are normally classed as complicated that affects modern day black individuals in their everyday life. He says that Black Panther tackles one of the most important genres; "Superhero films that deal with issues of being of African descent." Black Panther is the first mega budget superhero film to have a predominantly black cast and African American director.

TV advertising campaign

The TV advertising campaign that I have chosen is Metro Trains' Dumb Ways To Die. This campaign is a PSA (public service announcement) to help raise awareness to people to take care of themselves when around trains as it could lead to fatal accidents. Metro Trains decided to make the campaign targeted at kids so they made the choice to mix catchy music, cartoon characters to get their attention while also making it light hearted by making different jokey ways to die such as poking a bear with a stick. The sense of dark humour gives the campaign a more serious tone which can then make the ad targeted to a mixture of audiences. The jokes in the ad such as using yourself as piranha bait underline the main message of staying safe around trains as the song practically states that it is in fact a dumb way to die.

TV Advertisements

5 slogans for products recently advertised

Just the right amount of everything- iPhone 11
You only get an ooo, with typhoo- Typhoo tea
Greatness awaits-  PS4
There's a smile in every Hershey bar- Hershey's chocolate
Believe in better- Sky broadband

Shock tactic adverts

An example of a shock tactic advert is with NHS smoke free. In the ad, they use a graphic picture which is meant to imitate what happens to your blood when you smoke. The tagline of the ad is "Everytime you smoke, your blood gets thick and dirty with toxins". This is a very good use of shock  tactic as it will make people who smoke second guess about putting a cigarette in their mouth.

Another advert with shock factor is Barnardo. In the advert, the man is talking to someone in the point of view of the viewer. Later in the ad, as the man begins to "flashback" to his timeline from an adult to child where he had difficulties being from a foster home. This is a very good use of shock tactic as it may allow people to relate to the struggles of having to move from different foster homes in his life.

Maslow's hierarchy of needs

Maslow's hierarchy of needs is a psychological concept where he believes that there are 5 fundamental principles that everyone needs from most to least important:

Physiological
Safety
Love
Esteem
Self-actualization

Examples of stereotypes include:

Dumb Blonde Girl
Asians are very smart
Goths wear black clothes and are depressing
Black boys carry weapons
All Mexicans went to America illegally

There are many different ways in which music can be used for adverts such as:

To evoke emotion
To create suspense
To accompany a story

An example of an elite person featuring in an advert is Usain Bolt partnering with Virgin Media. Virgin Media's goal is to persuade people to buy their service of broadband and wifi. they decided to choose Usain Bolt to promote their company because he is well known and is known as the fastest man in the world. As Virgin is meant to be fibre optic and fibre optic is meant to be fast, the use of Usain Bolt correlates well with the ad as it makes potential customers believe that virgin media runs fast and smoothly just like Usain Bolt himself.

another example of an elite person featuring in an advert is from Pepsi when partnering with Kendall Jenner. the advert was about people attempting to rebel against the police by holding a protest in the middle of the street. on one side there are protesters while on the other, are a line of guards with batons in a straight line. Kendall Jenner then walks from the protesters to the police. she then hands a pepsi can to the officer and as he accepts and drinks it, the crowd cheers. However, this received a wave of backlash as it was said to be mocking protests for equal rights for black people.

Intertextuality

Intertextuality is a term that refers to when once piece of media takes inspiration from another and makes a parody by referencing it. an example of this is with Star Wars and Vodafone. Vodafone is a sim and phone provider that helps you to either sell your phone or buy another one. One time, they partnered with Star Wars and

My Tv poster layout: Bliss

Statement of Aims

I have though very carefully and have decided that i will go for brief one television. I have looked at a few shows to get inspiration for the show that i would like to create.  i first wanted to create a show inspired by the TV show "euphoria" starring Zendaya. "Euphoria" follows the troubled life of 17-year-old Rue, a drug addict fresh from rehab with no plans to stay clean. i got draw to this poster and TV series as it had an element of what i would like for my TV series to look and feel like. the idea of the series i have is to have the idea of a teenager in high school with a dysfunctional family with drug awareness in it. seeing that the brief is aimed at ages 18-34,i thought it would be relevant to touch on important subjects while keeping the series slightly light hearted. i also then looked at the TV series "the fosters" which follows the lives of Stef Foster and her life partner Lena Adams and their struggles to raise their children Brandon, Jesus and Mariana in San Diego, and "shameless" which follows the life of a dysfunctional family trying to get by on what they have in life by also making and getting into trouble with others. This is because i wanted to merge the ideas of dysfunctional families and drug awareness in my TV series. I finally looked a Netflix series called "insatiable". i took inspiration from this poster as the series is based on a teenage girl in high school which is exactly what i was going for in my series. i still had to think of a name and decided to go with the name "Bliss" which means perfect happiness; great joy. i got the inspiration of this title from "euphoria" as that means a feeling or state of intense excitement and happiness however, the poster and atmosphere of the TV show is quite dark. For my magazine front cover, I am thinking of having either one or two people from my show to fully introduce the target audience to the show and the people behind it. I am thinking of mimicking the Euphoria poster by taking the pictures on low light settings. The models will cover their faces with their hands on order to give the effect of their identity being secret until people read the double page spread that I compose.